1. Use an Exit Pop-up
Exit pop-ups can dramatically improve conversion rates on your website, in particular for capturing email addresses. We use a company called Hold On Stranger to deliver a pop-up containing a free SEO audit in exchange for a name and email. This method has increased our lead volume by nearly 30 percent and has allowed us to (inexpensively) create a fairly large, targeted email list. —Kristopher Jones, LSEO.com
2. Give Away Compelling Content
Provide visitors with informative content, whether it’s video-based or written. You’ve got to give your audience something of value that answers questions they have. Simply asking people to sign up for your email newsletter isn’t very compelling. Think first: What information can I teach my audience that will be of value to them? If your mind-set isn’t about giving, you’re not going to be successful. —Adam Witty, Advantage Media Group
3. Hold Influencer Contests Via Instagram
This is the cheapest, quickest, and most effective way to quickly scale your list by the thousands, drive revenue, and grow your community. Create a list of Instagram influencers and accounts that relate to your market. Then come up with a giveaway/offer and a landing page. Have the influencers post and drive traffic to the page, and offer 30% off to all those who entered, once the contest is over. —Alexander Mendeluk, The Disruptive
4. Have a Full-Screen Call to Action
So many sites miss the simple starting point of having an easy sign-up list. We use a Welcome Mat from Sumo that drops down over our whole site and offers 10% off for signing up. It’s impossible to miss, captures new visitors, and ensures advertising spend is used to get people to sign up the first time. It also will hopefully give us another chance to email people if they leave without buying the first time. —Josh Sprague, Orange Mud
5. Offer Something Valuable in Exchange
Offer something valuable in exchange for users’ email addresses. It’s best to build a list of emails via single or double opt-in to ensure the highest-quality list possible and prevent your domain from being flagged as a sender of spam emails. An e-book, case study, white paper, templates, or other custom content can go a long way in getting users to hand over their email addresses. —Duran Inci, Optimum7
6. Let People Self-Select Their Content
Everyone hates signing up for mailing lists for one reason: Getting emails you don’t care about can be really annoying. Remove this objection by offering people a drop-down or checklist of options so they can choose specifically which topics they want to hear about you from. Don’t lump everyone into one group and you’ll get more sign-ups, higher engagement, and happier subscribers. —Roger Lee, Captain401
7. Host a Giveaway
If you’re paying for an ad, take advantage of the opportunity to build an email list of the people who are curious about your company/product. Make sure that the ad’s landing page provides an email sign-up before visitors attempt to leave. You can then choose a “giveaway” winner from that email list and, moving forward, connect with all the customers who signed up. —Daisy Jing, Banish
8. Invite Every Single Visitor to Subscribe
Everyone who clicks on our website sees a pop-up incentive of 15% off for signing up to our email list. We’d rather have a smaller list with a higher open rate than a gazillion people who are just deleting it. This is the best way to get people who like us onto our list, and we take advantage of casual browsers who have just heard of us. When someone visits your site, get them on your list. —Ashley Ferraro, Dona Jo, Inc.
9. Join a National Association
Research industry niches where your customers hang out. Choose one and join. You can usually access the email list via membership or sponsorship. Either way, you’re increasing your email list with a captive audience. —Ben Camerota, MVP Visuals
10. Create a Twitter Card
Create a “Subscribe Now” Twitter card and pin it to your Twitter profile. Tell people why they should sign up and what the email will offer. A Twitter card allows for a one-click sign-up, and you can use it as a post, ad, or send it as a mention to people. —Renato Libric, Bouxtie Inc.
No comments:
Post a Comment