By Paul Peters
Every day I talk to companies that need help with their hiring. Almost all of them come to my company for a happy reason: Their companies are growing. But to handle the growth, they need to hire more people, and this is where they start to run into their first growing pains.
Many of these companies used to be able to hire passively. They pretty much always had people contacting them who were interested in jobs, but things have changed a lot since the days of the Great Recession. We now have the lowest number of jobless claims since 1973, and more jobs are going unfilled; nearly all of the employable people who want jobs have them.
So if you need to make a hire, you likely will need to do some creative recruiting to reach the best employees—people who may not necessarily be looking for jobs. Here’s how.
1. You’ve got to sell the job.
This is the most important thing that companies need to learn now. Don’t just post your internal job description with a bunch of bullet points describing all the things you want out of your ideal employee. In fact, you want to do the opposite.
Write up a job posting that focuses on all the great things that an employee will love about your company, and keep the requirements down to only the most essential.
This may be the opposite of what you believe a job posting should be, but think about it. All the great employees already have jobs now. When they do go to job boards, or anywhere else your job is posted, it’s for a quick window shop to see if they can be doing better. If all they see is a wall of demands, and nothing about why working at your company will be a step up, they’ll likely move on.
Changing jobs is often a big disruption in someone’s life. To get them over that hurdle, you need to sell them on the job.
2. Get your job seen in the right places.
If it’s been a while since you’ve hired, you’ll find that there are literally thousands of job boards these days. Some of them have gotten huge over the years—a great posting on Indeed will broadcast your job far and wide, as will postings to Monster, Craigslist and other big boards.
But there are also many niche job boards. In fact, there’s one for just about any industry you can think of. Even zookeepers have their own job board.
I recommend posting to some of the big, well known boards, and then hitting niche ones for your industry.
RELATED: Hiring Your First Employee: 8 Key Questions to Ask
3. Keep an eye out for headhunting opportunities with Glassdoor and LinkedIn.
The idea of headhunting may sound a bit unseemly to you. Perhaps it’s the rather ugly name? When great potential employees already have jobs, then your job recruiting may require some headhunting. One way to do it efficiently is keep an eye out for companies that are likely to have employees who are looking for something new. Here’s an easy way to do it.
Go to Glassdoor, and type in the name of the position you’re hiring for. You’ll get a window with companies that hire for the position on the left. Look at their ratings, and try to find one that’s racked up a lot of negative reviews recently. This is a good sign of trouble, and that their top employees will be looking for an out. Once you’ve found a couple likely targets, jump on LinkedIn to find their employees and get in contact.
4. Let Google help you find employees who have just come on the market.
Even during good times, companies go out of business and lay off employees for a variety for reasons. You can turn this into a hiring opportunity for your company. For example, when the city of Denver was having trouble hiring police officers and learned that Detroit had just laid off a bunch of its officersf, it sent recruiters over.
You can watch for opportunities like this using Google Alerts. Create an alert for “layoffs [position you’re hiring for]” and you’ll know the minute there’s an article about layoffs for these positions.
Don’t let recruiting slow your company down. Get creative and get staffed!
RELATED: Why Promoting From Within Is Good for Small Business
About the Author
Post by: Paul Peters
Paul Peters is content marketer and job ad writer with Betterteam. Before Betterteam he spent six years building an education startup, where he was was involved with many aspects of the business, including hiring and marketing.
Company: Betterteam
Website: www.betterteam.com
Connect with me on Facebook, Twitter, and LinkedIn.
The post How to Hire the Best Employees in a Strong Economy appeared first on AllBusiness.com
The post How to Hire the Best Employees in a Strong Economy appeared first on AllBusiness.com. Click for more information about Guest Post.
from neb biz feed 1 http://ift.tt/2qlTZCr
via Nebula Biz Local Loans
No comments:
Post a Comment