Get More Out of Google Analytics With the Help of These 4 Premium Tools

Data is everywhere. But it can be time-consuming to have to gather it from multiple sources and then analyze it to decide the next course of action for your business.

Many of us think of Google Analytics as a clunky platform that is only capable of providing cursory web traffic information and a tool that could use some usability improvements. While much of this criticism is true, Analytics also happens to be a highly customizable platform that plays well with third-party integrations.

Adding tools to your Google Analytics setup, however, gives you the ability to see more information from within a single platform, so you save time and can focus on getting things done. Plus, the data will help you see traffic patterns so you can use them to your advantage—or spot issues before they start impacting your bottom line.

Here are four premium performance measurement tools that integrate especially well with Google Analytics, giving you the power to take action and make meaningful business improvements quickly.

1. Reach out to unknown site visitors with Leadfeeder

Imagine if you could figure out who your website visitors are and connect with them on social media to start the relationship-building process. With Leadfeeder, which integrates with your Google Analytics account, you can reach out to these leads on LinkedIn and connect with them. You can also export the information to build custom audience targeting lists for social media ads.

Leadfeeder works by referencing the IP addresses of visitors. The tool then finds the company that each visitor is associated with and displays this information alongside comprehensive logs of the pages the visitor checks out on your site.

This is valuable data, which is also useful for identifying bottlenecks in your lead nurture processes, so you can refine them to increase conversion rates. Leadfeeder takes just a few clicks to set up, and you don’t need to reach out to your webmaster to install a script to get it done.

2. Track funnel progress with Bizible’s Salesforce integration

If your business uses Salesforce to manage customer relationships, you can get a clearer picture of what’s actually going on in your business by connecting it with your Google Analytics data. For B2B companies, Google Analytics alone doesn’t really cut it, since it won’t show you much in the way of data relating to individual website visitors.

RELATED: Become a Data Genius: Track Everything in Your Small Business

However, if you combine it with your customer relationship management (CRM) software, you can match your data to your leads. You can see everything from device and location to the source, medium, campaign, the landing page and referral source, and split testing experiments and variations to better determine what’s working in order to increase your conversions.

Salesforce does offer its own Google Analytics integration, but if you opt for Bizible’s version, you’ll get even more reporting value. What Google Analytics gives you is usually relegated to only last-click attribution, whereas Bizible includes insights into anonymous visitors, and can even report the first click source when each lead is created. With Google Analytics alone, offline conversion reporting is limited to 90 days from click to close; if you routinely have deals that close after this window, you won’t be able to follow the buyer’s journey. Bizible can also help you with attribution model setup, so your data will show you exactly what you need it to.

3. Get easily digestible reports with Teacup Analytics

As useful as Google Analytics can be, it can be difficult to understand all of the data and how to use it to your advantage. The standard reports are often complex, incomplete, and hard to find. That’s where Teacup Analytics comes in. It connects with your Google Analytics and helps simplify the data to provide easily digestible reports so you can have a better understanding of what’s going on.

With built-in analyses and insights, Teacup puts you in better position to find opportunities to grow and expand your business. You won’t just see how much traffic you got yesterday, last week, or last month—you’ll see the value of that traffic, so you can easily see growth trends. Set benchmark goals in Teacup to find out whether you’ve made the right decisions, and track your progress toward reaching them.

4. See your landing page interactions with Unbounce

Your lead capture landing pages are arguably the most critical part of your sales funnel, so it makes sense that you’d want to see what’s going on there. But Google Analytics alone isn’t enough to give you the whole story. If you have an Unbounce account, you can integrate the two for a complete view of what happens when a visitor hits your landing page.

You’ll automatically get event tracking in Google Analytics for any user action on your page, so you can see what people are clicking on within the pages themselves—whether it’s scrolling down to a given depth, playing a video, typing in form fields, or opening a modal box.

Once installed—which is easily done by following the step-by-step instructions—everything’s automatic, so there’s no code to configure for each action you want to track.

Putting it all together

All of these tools take the information that’s accessible in Google Analytics and render it more complete and easier to understand. With the improved insights and analysis, you’re more likely to see actionable steps you can take to improve your website conversions, making more and better relationships with your clients. Use one, multiple, or all of the tools to take your data-driven business optimization efforts to new heights.

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