Monday, June 12, 2017

How Businesses Succeed Serving ‘Bottom of the Pyramid’

Jimmy Chen clearly remembers an early lesson in serving low-income consumers. As he stood in a Philadelphia grocery store with a food-stamps beneficiary, he saw her check her electronic benefits transfer card balance via phone — dialing a number, pressing “3,” then “1,” then a 19-digit number, entirely from memory. To Chen, CEO of New...



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