You’re slammed with the daily challenges of running your business. How do you find time to learn about ways to solve sticky problems or learn new strategies to help you grow your business?
One solution: Listen to small business podcasts. Many entrepreneurs are tuning into them because they are convenient and offer insights from experts, including experienced entrepreneurs.
While there are many general small business podcasts (here’s a list of best small business podcasts, nominated by entrepreneurs), there are also ones that speak directly to specific small business problems and challenges.
“I think that’s a big part of the value of podcasts—you can drill down to content that fits your sector,” says William Gadea, creative director and founder of IdeaRocket LLC, a provider of animated videos for businesses. As an added bonus, Gadea says the content sinks in better when he’s listening to a podcast versus reading a blog post. “There’s a probative value—and a human interest—in hearing the message from a human voice,” he adds.
So which podcasts are best for entrepreneurs? Here are 10 specialized podcasts that offer something for everybody.
SaaStr Podcast
If you are building or growing a SaaS business, you may already be a fan of the SaaStr Podcast. The podcast features leaders in the SaaS space and is hosted by Harry Stebbings, who is sometimes joined by Jason Lemkin—a well-known expert and influencer in SaaS.
Steven Benson, founder and CEO of the sales route planner app Badger Maps, has listened to all 90 or so SaaStr episodes. He says, “Between the two of their networks, I think they have their pick of the litter in terms of who you would want to interview on a show to cover a concept in SaaS. And because of Jason’s expertise, they know what the most important concepts are to cover.”
The Femtrepreneur Show
Planning on creating an online course? Then The Femtrepreneur Show may be for you. Entrepreneur Samantha Skelton, who is in the process of launching her online business The Constant Creative, is a regular listener and says she loves how hosts Mariah Coz and Megan Minns are willing to share their years of business experience with other entrepreneurs.
Skelton cites episode #19, “How to Create a Content Strategy for a Launch With Maya Elias,” as one of her favorites. “[It] rocked my socks!” she says. “It was so informative in regards to creating strategic content leading up to a launch.”
Build a Better Agency
Build a Better Agency is a weekly podcast for agency owners and leaders, and is hosted by Drew McLellan, owner of the Agency Management Institute. McLellan interviews guests who have deep expertise in areas critical to agencies, including sales and management. William Gadea recommends this podcast and listens to it on his commute home. He says he appreciates McLellan’s “empathetic” interview style.
Bowery Capital Startup Sales Podcast
What business doesn’t need to sell? Bowery Capital Startup Sales Podcast is devoted to this essential job. Though many episodes focus on SaaS sales, there are plenty of episodes that cover general sales topics, giving this podcast a broad appeal. Trey Koios, CEO of Koios, which helps libraries appear in search engines, considers the podcasts that cover sales and marketing invaluable.
“(It’s) well-balanced on a variety of sales topics: prospecting, pricing, metrics, content strategy and more,” he says. “It’s helped me improve my pricing model, juggle multiple contacts at complex organizations, and craft great content for our blog.”
Edge of the Web
Entrepreneurs involved in digital marketing may want to tune into Edge of the Web, where some of the biggest names in the industry provide tips to improve their business. According to host Thomas Brodbeck, “It is all about trying to develop your own personal brand—geared very much towards entrepreneurs!” His favorite episode to date is the one in which he interviewed Mark Schaefer about his newest book, Known.
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Entrepreneur Wrap
David Brickley and Brett Regan co-own STN Digital, a full-service marketing agency based in San Diego. On their podcast, Entrepreneur Wrap, they interview entrepreneurs about their business journeys, and also cover the latest news and developments in the business world, especially the tech industry. The show’s format is friendly yet fast-paced, and David and Brett say they “discuss their findings, industry insights, and what they have learned as both business owners and entrepreneurs on each and every show.”
Career Relaunch
If you’ve been toying with the idea of making the leap to entrepreneurship but are scared, nervous, or stuck, the Career Relaunch podcast can help you traverse the “emotional side of navigating the change from working for someone to running your own business,” according to host Joseph Liu, a career and personal branding consultant. The podcast features interviews with entrepreneurs who have taken the leap.
One of Liu’s favorite episodes is an interview with Scott Lee, a former money markets broker who left the finance industry to feed the homeless, and then went on to start his own business. “This is one of my favorite episodes because it covers the motivations behind leaving behind a steady job to launch your own company,” says Liu.
These Are My People
Artists and creative professionals building a business can tune into the podcast These Are My People hosted by Ryan Davis, Brad Wilke, and Rachel Green. The trio works for SmartHouse Creative, a marketing agency for creatives, and they interview “creatives about how they connect with their audience in order to effectively build interest in their projects.” Topics include social media and marketing, as well as insights into the passions and projects of the featured guests.
Budget and Cents
Money is often the main hurdle that stops would-be entrepreneurs from starting businesses. Cait Flanders and Carrie Smith show how to overcome that in their Budgets and Cents podcast. Flanders paid off $30,000 in debt, saves 50% of her income, and completed a two-year shopping ban, while Smith paid off $14,000 in consumer debt which allowed her to quit her job and start an online community. Kristi Porter, founder of Signify, a marketing and communications company for nonprofits and social enterprises says she listens because “I am definitely a words girl, not a numbers girl, so I love all the practical advice these two have about business and budgeting.”
The Side Hustle Show
Thinking about starting a small business, or just a side gig to make extra money, but don’t have any idea where to start? Nick Loper’s podcast, The Side Hustle Show, will give you plenty of ideas along with specific ways his guests have turned their “side hustle dreams into reality,” often becoming successful entrepreneurs in the process. Start with this episode: “99 Side Hustle Businesses You Can Start Today.”
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