Friday, January 31, 2020

3 Great Credit Cards for Economy Flyers

While traveling in premium class sounds amazing, it might not be the most realistic option for individuals or families. Premium class fares can be quite expensive, and the cost for economy fares is much more affordable — making cash back or flexible currency a great option for booking your travels. If you are an economy...



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Is the AmEx Delta Reserve Credit Card Worth Its Annual Fee?

Throwing down $550 a year for a credit card might seem crazy, but the benefits of the Delta SkyMiles® Reserve American Express Card might justify it. In this article, we’ll help you figure out whether this card is right for you and whether the annual fee is worth it. » Learn more: Delta Reserve Credit Card:...



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Complete Guide to Hyatt Elite Status

Hyatt structures its elite status into four tiers: Member, Discoverist, Explorist and Globalist. Here’s a look at the benefits each tier will get you as you climb the status ladder. Hyatt member This is the equivalent to a hotel-loyalty participation trophy: You achieve this level just by signing up for the World of Hyatt program....



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Review: Emirates First Class From Dubai to Amman, Jordan

One of my favorite things about being a frequent flyer is being able to compare the different levels of services airlines offer on their served destinations. With the Amman-Dubai route served by Emirates, Royal Jordanian and flydubai, we wanted to give the Emirates first class experience a shot. The route is served by their 777...



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This New Tax Form May Help Simplify Filing for Seniors

If you’re 65 or older, you have a new option this year for filing your tax return: IRS Form 1040-SR. But even though the form has bigger type and more spacing that may make it easier to read and fill out, many seniors will likely file a regular Form 1040 this year, according to two...



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The Work Diary of Jessica Walsh, Designing (and Wining) Woman

The graphic designer and founder of a creative agency powers through insomnia, migraines and helping mom with Instagram.

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How Much Should I Have in Savings?

There is no one-size-fits-all answer to the question of how much money to put in your savings account. The standard recommendation is three to six months’ worth of basic expenses — but the balance varies based on your lifestyle. If socking away such a large amount of cash seems daunting, know that with a plan...



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Parent PLUS Loan Deferment: Do You Have to Pay Right Away?

If you took out a federal parent PLUS loan for your child’s education, you don’t have to start paying it back right away. Parent PLUS loan deferment is available until your child graduates or drops below half-time enrollment, as well as in the six months after. Interest will accrue on the loans during a deferment....



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Is the Southwest Rapid Rewards Plus Card Worth Its Annual Fee?

If you’re wondering whether the Southwest Rapid Rewards® Plus Credit Card is worth its annual fee, you’ll need to ask yourself these two questions: “Do I fly Southwest enough to want to speed up earning points?” and “Are the rewards worth the fee?” The first question is yours to answer, but as for the second,...



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The Complete Guide to Using JetBlue Points for the Best Value

JetBlue TrueBlue points offer fewer redemption options than currencies of big carriers like American Airlines. For example, American AAdvantage miles can be redeemed for flights on 22 partner airlines. TrueBlue points, on the other hand, are good for flights on only two airlines: JetBlue and Hawaiian Airlines. Does that mean TrueBlue points aren’t worth collecting?...



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Hawaiian Airlines Pualani Elite Status: The Complete Guide

If there’s anything better than flying to Hawaii, it’s flying to Hawaii with perks in tow. While front-of-the-cabin seating can feel out of reach for most travelers, those fortunate enough to earn elite status on Hawaiian Airlines can enjoy a luxurious journey to one of the most desirable vacation spots on earth. Here we cover...



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10 Great Ways to Attract New Customers to Your Business

Was one of your resolutions this year to increase your customer base? Here are 10 tried-and-true tips to help you attract more customers.

1. Offer new customers discounts and promotions

Consumers today are still looking for value and deals. Lure them into your business by offering introductory discounts, or have specials such as buy 2-get-1-for half-price or free gift wrapping for the first three purchases. Bargains like these can attract new customers who have been considering doing business with you but needed an incentive to actually change their shopping habits. Then track what they buy and which offers they redeemed so you can better target them with future marketing messages that will cement their loyalty.

2. Ask for referrals

Once you gain a customer’s loyalty, put that to work for you by asking them for referrals. Current customers are one of the best sources of new customers. But you can’t be passive and wait for your them to bring colleagues, friends and family to your business. Instead, take control and create a systemized approach to actively solicit referrals from your satisfied customers.

Build referral-generating activities into the sales process. Send follow-up emails to make sure customers are happy with their purchases, and then follow that up with another email asking for referrals. Consider offering incentives if the sale price warrants it. This approach works will for real estate agents, as an example.

3. Recontact old customers

Go back to your lapsed customers contact list and market to former customers who haven’t done business with you for a while. Create a regular schedule to do this, say quarterly, and select customers you haven’t seen in six months. Reach out to them via email, direct mail, text, or phone with a “We miss you” message, offering some type of deal or promotion if they’ll come back.

4. Network

There’s no better way to raise brand awareness than meeting new people, telling them who you are and what you do. Join your trade association, your local Chamber, and networking organizations. Attend Meetup events. If you own a local business, even going to PTA meetings can be a good networking opportunity. Approach networking with a “How can I help you?” attitude, rather than thinking, “What’s in it for me?”

5. Update your website

Online search is the primary way both consumers and B2B buyers find new businesses. That means your website has to do the heavy lifting so customers can find you. Review your search engine marketing and search engine optimization tactics and techniques, including making sure your site is mobile-friendly.

Even your site design makes a difference. Too many graphics can slow your site’s load speed, which is a customer turnoff. If you don’t have the expertise in-house, hire a website design company and/or SEO expert to help.

Other Articles From AllBusiness.com:

6. Partner with complementary businesses

Teaming up with businesses that have a similar customer base, but aren’t directly competitive, and then strategizing how you can market to one another’s customers to drive new business is a smart way to attract new customers while not spending a fortune. For instance, if you sell baby products, working with a business that sells maternity clothes would be a great partnership.

7. Promote your expertise

You can generate interest, and even create buzz, attracting new customers and getting more business from your existing client base by showcasing your industry expertise. Volunteering to speak on industry panels, giving a webinar or workshop, speaking at industry events or to groups your target customers belong to, or holding educational sessions are just a few ways you can make a good impression on potential new customers and clients. This technique works particularly well for B2B business owners.

8. Take advantage of online ratings and review sites

Consumers, both in the B2B and B2C worlds, frequently turn to online ratings and review sites before they’ll do business with a company they are not familiar with. So make sure you monitor those sites and respond to any complaints. Make the most of positive reviews by linking to them on your website. Post signage in your store, office, restaurant, or other location encouraging customers to add their perspectives. Social proof is powerful, and new customers are more likely to give your business a try if they see others praising it.

9. Participate in community events

Surveys show most people like to support local, independent businesses. Raise your profile in your community by participating in charity events and organizations. Sponsor a local fun run, organize a holiday “toys for kids” drive, or supply a Little League team in your city with equipment. All this raises your profile which helps attract new customers.

10. Bring a friend

This idea is similar to referrals but requires customer participation. Offer 2-for-1, “buy one, get one free” or “bring a friend” deals to get your loyal customers to introduce their friends and colleagues to your business. For instance, a restaurant could offer a “buy one entrée, get a second for free” special to attract more customers.

Think of these strategies as a starter list. Add your own ideas. The key is to get started now, so when next year rolls around, you’ve expanded your customer base. 

RELATED: How to Benefit From Customer Complaints

The post 10 Great Ways to Attract New Customers to Your Business appeared first on AllBusiness.com

The post 10 Great Ways to Attract New Customers to Your Business appeared first on AllBusiness.com. Click for more information about Rieva Lesonsky.



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Thursday, January 30, 2020

Your Complete Guide to Earning IHG Rewards Points

Although Hilton and Marriott may have stolen the limelight over the last couple of years, IHG Rewards Club still offers incredible value for rewards travelers. With over 5,000 hotels worldwide, IHG Rewards Club provides plenty of opportunities for earning and redeeming points. Of course, before you start using points for free nights, you’ll have to...



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Is the Southwest Rapid Rewards Performance Business Card Worth the Annual Fee?

If you’re flying Southwest Airlines regularly, you should consider getting one of its cards. You’ll earn additional Rapid Rewards points on every ticket you buy and gain some extra perks. The Southwest Rapid Rewards® Performance Business Credit Card has great benefits, like four upgraded boardings every year and in-flight Wi-Fi credits. The card does have...



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7 Things to Do When You Get the Citi/AAdvantage Executive World Elite Mastercard

So you’ve done it: You applied and were approved for a Citi® / AAdvantage® Executive World Elite™ Mastercard® card. Maybe it was the welcome bonus or the suite of benefits, but the card caught your attention and now a shiny new card is arriving in the mail. With the annual fee being quite high on...



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New Delta Limited Time Offers: How to Maximize Up to 100,000 SkyMiles

It’s no secret that airline miles are a fantastic way to take a once-in-a-lifetime trip or a family summer vacation across the country. And when a new offer comes around that can give you both, it’s something you might want to jump on. Delta Air Lines and its credit card partner American Express on Thursday...



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4 Things to Do When You Get the Alaska Airlines Visa Signature Card

You just got approved for your Alaska Airlines Visa Signature® credit card. Now what? Here are four things to do as soon as you receive your new card. Meet the minimum spending requirement The Alaska Airlines Visa Signature® credit card offers the following welcome bonus: Get 40,000 bonus miles and Alaska's Famous Companion Fare™ from...



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Recession Fears and How to Combat Them in 2020

Financial experts have been predicting another recession for years, and about three-quarters of Americans (74%) think they’d be personally impacted if one occurred in 2020, according to a recent NerdWallet survey. Their most common concern is an increased cost of living (63%), but many are afraid of not being able to pay for necessities, plummeting...



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Which Airline Has the Most Valuable Rewards?

Many factors go into choosing airline loyalty, from the legroom (or lack thereof) to the customer service (ditto). Yet the one variable that matters most is also the hardest to answer with a simple Google search: Which airline’s rewards program offers the most value? Not knowing the answer to this simple question is like trying...



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The Work Diary of Jessica Walsh, Designing (and Wining) Woman

The graphic designer and founder of a creative agency powers through insomnia, migraines and helping mom with Instagram.

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Inherited a Roth IRA? Here’s What to Do Now

If someone in your life was kind enough to bequeath you their Roth IRA, bow your head in thanks. Then? Create a plan for what to do with that money. Planning for an inheritance is always important, but it’s become even more so since the Secure Act was signed into law in December of last...



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The Work Diary of Jessica Walsh, Designing (and Wining) Woman

The graphic designer and founder of a creative agency powers through insomnia, migraines and helping mom with Instagram.

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Revamped Delta AmEx Cards Unveil Higher Welcome Offers

Delta’s credit cards, issued by American Express, are rolling out bigger welcome bonuses for a limited time, beginning Jan. 30, 2020. These changes are in addition to a larger overhaul of the portfolio that was announced in September 2019, which also is effective as of Jan. 30 and includes changes in annual fees and adjustments to...



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Wednesday, January 29, 2020

15 Major Legal Mistakes Made by Startups

By Richard Harroch, Lynne Hermle, and Ellen Ehrenpreis

When launching a new startup, you can face significant business and legal challenges. We have seen plenty of mistakes made by entrepreneurs and startup companies.

The following are some of the more common and problematic legal mistakes made by small and growing companies. These mistakes are made at the initial formation of the business, in the early stages of growth, and when dealing with employees.

Mistake #1: Not Making the Deal Clear With Co-Founders

If you start your company with co-founders, you should agree early on about the details of your business relationship. Not doing so can cause significant legal problems down the road (a good example of this is the infamous Zuckerberg/Winklevoss Facebook litigation). Think of the founder agreement as a form of “prenuptial agreement.” Here are the key deal terms your written founder agreement needs to address:

  • How will the equity be split among the founders?
  • Is each founder’s percentage ownership in the company subject to vesting based on continued participation in the business?
  • What are the roles and responsibilities of the founders?
  • If one founder leaves, does the company or the remaining founders have the right to buy back the departing founder’s shares? If so, at what price?
  • What time commitment to the business is expected of each founder? What constraints will be imposed on outside commitments?
  • What salaries (if any) are the founders entitled to? How can that be changed?
  • How will key decisions and day-to-day decisions of the business be made? (by majority vote, unanimous vote, or are certain decisions solely in the hands of the CEO?)
  • Under what circumstances can a founder be removed as an employee of the business? (usually, this would be a Board of Directors’ decision)
  • What assets or cash does each founder contribute or invest into the business?
  • How will a sale of the business be decided?
  • What happens if one founder isn’t living up to expectations under the founder agreement?
  • What is the overall goal and vision for the business?

Similar mistakes are sometimes made with employees, through email or oral promises, such as “you’ll get 5% of the company” without vesting schedules, role definitions, decisions about what happens on termination, etc.

Mistake #2: Not Starting the Business as a Corporation or LLC

One of the very first decisions founders must make is in what legal form to operate the business. Because founders often start businesses without consulting lawyers, they incur higher taxes and become subject to significant liabilities that could have been avoided if they had structured the business as a corporation or a limited liability company (“LLC”).

The types of business forms that are generally available to a startup business are as follows:

  • Sole Proprietorship. Generally speaking, a sole proprietorship requires no legal documentation, fees or filings other than state and local business permits. On the other hand, there are disadvantages to operating in this form: (1) a sole proprietorship only has one owner, and if additional capital is required from other investors, the form is not available and a partnership or other entity form is required; and (2) a sole proprietorship provides no protection for the founder against creditors of the business (in other words, creditors can directly sue the founder), in contrast to corporations and LLCs where, generally speaking, the founders are insulated from creditor and other third-party liability. We don’t recommend sole proprietorships.
  • General Partnership. A general partnership is sometimes chosen as the legal form of business entity if there are multiple founders. Preferably, the founders will execute a partnership agreement to “set the rules” among themselves; however, if the founders do not enter into a partnership agreement, most (if not all) states have existing laws that will step in and supply the rules of engagement. In addition, the income of a partnership is taxed directly to the partners generally on a pro rata basis (i.e., according to percentage ownership of the business). Finally, each partner is generally liable for the debts of the business such that the personal assets of each partner are exposed to the full extent of the business’ obligations. We don’t recommend forming a general partnership for a startup business.
  • C Corporations. These are formed under state law (usually in the state where the business will first operate or, commonly, in Delaware, which is known for its well-developed body of corporate law). Most venture capital-backed companies are C corporations.
  • S Corporations. These, like C corporations, are formed under state law. An S corporation is a closely held corporation (not more than 100 stockholders) that makes a valid election to be taxed under Subchapter S of Chapter 1 of the Internal Revenue Code. The election results in the corporation becoming a pass-through entity for tax purposes (meaning that the S corporation itself does not pay income tax; rather, profits and losses are passed through and divided among the corporation’s stockholders).
  • LLCs. These are formed under state law, are a hybrid form of corporation and limited partnership, and have certain tax advantages over C corporations. They provide limited liability protection to the owners, in keeping with the corporate form, but they also provide for flow-through taxation to the members (as with an S Corporation). If you plan on bringing in venture capital investors at some point, it is best to avoid starting the company as an LLC (which generally can’t invest in pass-through entities).
  • Limited Partnerships. These are formed under state law, often to hold investment real estate, and also are often the investment vehicle of choice for private equity firms, venture capital firms, and hedge funds.

Corporations, LLCs, and limited partnerships are formed by filing documents with appropriate state authorities. The costs for forming and operating these entities are often greater than for partnerships and sole proprietorships due to legal, tax and accounting issues. Each can offer advantages for founders (and subsequent investors) not available in the case of sole proprietorships and general partnerships, including liability protection from business creditors, tax savings through deductions and other treatment only available to corporations and LLCs, and ease in raising capital. The C corporation (formed in Delaware) is by far the leading choice for technology startups across the country.

Sole proprietorships and partnerships can be converted to a C or S corporation, an LLC, or another form of legal entity, but keep in mind that the costs of conversion can be significant and, depending on the manner of initial formation, can result in a lengthy process.

Mistake #3: Choosing a Company Name That Has Trademark Issues, Domain Name Problems, or Other Issues

When picking a company name, it is important to do research to help you avoid trademark infringement or domain name problems and to ensure that the name you choose is actually available to use. You may be infringing on someone’s trademark if your use of a mark is likely to cause confusion among customers as to the source of the goods or services. Here are some steps to take in order to avoid naming issues:

  • Do a Google search on the name to see what other companies may already be using the same or a similar name.
  • Do a search on the U.S. Patent and Trademark Office site for federal trademark registrations on your proposed name.
  • Do a search of Secretary of State corporate or LLC records in the states where the company will do business to see if anyone is using the same or a similar name.
  • Do a search on GoDaddy.com or other name registrars to see if the domain name you want is available. If the “.com” domain name is taken, this could signal the potential of prior use and is therefore a red flag.
  • Make sure the name is distinctive and memorable.
  • You might consider having your intellectual property lawyer do a professional trademark search.
  • Don’t make the name so limiting that you will have to change it later on as the business changes or expands.
  • Come up with five names you like and test market them with prospective employees, partners, investors, and customers.
  • Think about international implications of your chosen name (for example, you don’t want to choose a name that could turn out to have embarrassing or negative connotations in another language).
  • Avoid unusual spellings of the name. This can cause problems and confusion down the road (although some companies like Google or Yahoo have been successful with unusual names, such success is often the exception rather than the rule).

See 12 Tips for Naming Your Startup Business.

Mistake #4: Not Complying With Securities Laws When Issuing Stock to Angels, Family, or Friends

If founders form a corporation, limited partnership, or LLC, the sale of stock, limited partnership interests, or LLC interests to the founders and later investors will be subject to federal and state securities laws. Most securities laws require that such sales comply with certain disclosure, filing, and form requirements unless the sales are exempt.

Failure to comply with applicable securities laws requirements can result in significant financial penalties for the founders and the startup company, including a requirement that the company repurchase all shares sold to all investors in the unlawful offering at the original issuance price of the shares, even if the company has lost most, and perhaps all, of the money it raised from the investors. There can also be fines and other penalties (civil and criminal) imposed for failures to comply with the securities laws. To avoid such damaging (potentially fatal) consequences, founders should hire knowledgeable lawyers to document the sale of shares in compliance with such laws.

Mistake #5: Not Adequately Taking Into Account Important Tax Considerations

Startups need to pay attention to a variety of key tax issues germane to their businesses. Without proper planning, founders can find themselves or their startups liable for unintended and unanticipated taxes, fines, and penalties. Here are a number of the key tax issues to consider:

  • Obtain a Tax ID. In most instances, you will need to get a tax ID from the IRS for your company. This is also known as an “Employer Identification Number” (EIN), and it’s similar to a Social Security number, but for businesses. Banks will ask for your EIN when you open a company bank account. You can get an EIN online through the IRS website (the process is simple and quick and an EIN is issued immediately). In some states, a state tax ID may be necessary as well (for example, California, New York, and Texas require a state ID, which can also be obtained online).
  • Choice of Legal Entity. There may be valid reasons to choose a flow-through tax entity, such as an LLC or S corporation (see explanation of entity types in mistake #2 above). For example, flow-through entities allow for business losses to flow through to the shareholders’ individual tax returns, which allows the shareholders to offset the losses against any gains in the same fiscal year. As noted above, most venture capitalists and institutional investors prefer (indeed, may require) that the entities they invest in be C corporations (generally due to tax exempt limited partners that cannot receive active trade or business income due to their tax-exempt status).
  • Section 83(b). Founders and employees need to consider whether they can mitigate potential tax issues by an IRC Section 83(b) election. A Section 83(b) election relates to when someone receives stock or options subject to vesting and can minimize the amount of income deemed taxable at ordinary income tax rates to the recipient.
  • Qualified Small Business Stock. Holders of stock in qualified small business corporations may be entitled to a reduced rate of tax on gain from the sale of “qualified small business stock” under IRC § 1202. The tax savings can be substantial, making preservation of the exemption key for investors.
  • Tax Incentives. Depending on the nature of the business, various tax incentives may be available, such as renewable energy tax credits and investment tax credits.
  • Stock Options. Stock option plans are an extremely popular method of attracting, motivating, and retaining employees, especially when the company is unable to pay high salaries. A stock option plan gives the company the flexibility to award stock options to employees, officers, directors, advisors, and consultants, allowing these people to buy stock in the company when they exercise the option. The primary tax issue for the company in granting stock options is that the company needs to make a determination of the fair market value of its common stock in order to set the exercise price of the option, pursuant to Section 409A of the Internal Revenue Code. This is often done by hiring a third-party valuation expert.
  • Sales Taxes. The business may be subject to taxes from the sale or lease of goods and services, commonly referred to as a “sales tax” and in some instances as a “use tax.” The sales tax is calculated by multiplying the purchase price times the applicable tax rate. The applicable tax rates vary by state (California has the highest sales tax rate). In some states, cities and counties can levy an additional sales tax. Sales tax is required to be collected by the seller at the time of sale. The seller must file tax returns and remit the tax to the state and city/county that imposes a sales tax. The categories of goods and services that are subject to sales tax depend on the state, city, or county, and there are typically many exempt categories of goods or services.
  • Payroll Taxes. Startups have to pay state and federal payroll taxes on employee compensation. Payroll taxes are usually calculated as a percentage of the compensation the company pays to its employees. The taxes are taken out of (withheld from) employee pay, are collected by employers, and paid by employers on behalf of the employees and the company. U.S. federal taxes include federal income tax withholding owed by employees, which is calculated from the amount provided by the employee on IRS Form W-4 at the time of hire. The tax also includes amounts paid for Social Security and Medicare (called FICA taxes), where the employer deducts the employee’s share (one-half of the amount due) from the employee’s paycheck, and the employer pays the other half.
  • Employee vs. Independent Contractor Issues. It is critical for tax and other purposes that the company correctly determines whether individuals providing services to the business are employees or independent contractors. Employers run the risk of improperly characterizing independent contractors. Many startups prefer to use independent contractors to avoid paying Social Security, Medicare taxes, and unemployment taxes, and to avoid providing health insurance coverage. But the IRS and states are paying more attention to misclassification issues. In fact, companies like Uber that treat workers as independent contractors are under increased scrutiny (California’s Assembly Bill 5, signed into law last year and effective as of January 2020, requires many workers formerly classified as independent contractors to now be reclassified as employees). If the employer has significant control over the worker, the IRS or the state may claim the worker should have been classified as an employee. Companies must give their employees IRS Form W-2 setting forth their compensation for the year, and must give their independent contractors Form 1099 by February 1 of each year.
  • Properly Documenting All Income and Deductible Expenses. Every business needs to employ a record-keeping system that accurately and completely captures all income and deductible expenses. Some businesses use an ordinary checkbook for this system, but many businesses choose to use electronic software programs such as QuickBooks. The IRS website lists the types of records a small business should keep by category.

For a complete discussion, see Pay Attention to These 9 Essential Startup Tax Issues.

Mistake #6: Not Having the Right Legal Counsel

In a misguided effort to save on expenses, startup businesses often hire inexperienced legal counsel, including lawyers who are friends or relatives, or those who offer steep fee discounts. In doing so, the founders deny themselves the advice of experienced legal counsel who can help avoid many legal problems. Founders should consider interviewing several lawyers or law firms and determine if the lawyers or the law firms have expertise in some, if not all, of the following legal areas:

  • Corporation, commercial, and securities law
  • Contract law
  • Employment law
  • Executive compensation and benefits law
  • Intellectual property law
  • Real estate law
  • Tax law
  • Franchise law
  • Data security, cyber, and privacy law

Although it is not necessary that the lawyer or law firm retained by the founder have experience in all of the foregoing areas because certain problems can be “farmed out” to different lawyers or firms, it is often best that the founders retain a firm that can handle some, if not many, of the areas of expertise listed above so as to provide continuity between the founders and their lawyers.

To locate competent legal counsel, founders should:

  • Check with friends and business acquaintances to ask for referrals.
  • Consider state bar referral services.
  • Review local incubator/accelerator websites for lawyers who serve as advisory board members.
  • Attend programs featuring presentations by startup counsel and other relevant subject matter experts.
  • Review legal websites (e.g., Lawyers.com).

Mistake #7: Not Maintaining Proper Corporate and HR Documentation

Companies are often sloppy in maintaining proper corporate and employee/HR-related documentation. This can become problematic when the company pursues financings, is involved in an M&A activity, or is involved in claims or litigation with an employee or regulatory agency. Here is a compendium of the types of documentation the company should consider maintaining carefully:

  • Board and shareholder resolutions and minutes
  • Signed contracts (including documentation reflecting any loans to or from founders or other company employees)
  • Stock and option records including, among other things, stock option plan documents; executed stock purchase and option agreements; proof of payment for stock sales and share and option grants (as well as for other securities sold or issued by the company); 83(b) election forms (plus proof of form filing with the IRS); option exercise paperwork; and required state and federal filings
  • Job applications and resumes
  • Employee offer letters
  • Employment agreements
  • IRS W-4 forms (Employees’ Withholding Allowance Certificate)
  • Form I-9 completed by all employees (eligibility of the employee to work in the United States)
  • Anti-harassment and discrimination policy (and, if employees confirm their compliance with the policy, those acknowledgments or confirmations)
  • Benefit plans
  • Employee personnel files (including performance appraisals and notes of important discussions)
  • Employee complaints and the responses to those complaints
  • Workers’ compensation documents, unless maintained by the company’s workers’ compensation insurance carrier
  • Emergency contacts for employees
  • Records of any disciplinary proceedings taken, including documentation of oral warnings
  • Versions of company and employee pol

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Can I Get a Federal Student Loan With Bad Credit?

Undergraduates will have no problem getting a federal student loan with bad or no credit, but it’s a different story for graduate and parent borrowers. How undergrads can get a federal loan with bad credit College undergrads can get a federal student loan no matter what their credit history looks like — even if they...



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9 Credit Cards That Provide Travel Insurance

Travel insurance helps you get your money back when things go wrong with your trip. And it remains a debate: Do you really need it, and is it worth it? Personally, I’ve often skipped travel insurance, preferring to put the extra money toward my trip. Yet as I pulled into the airport after a winter...



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8 Points Hotels Where #avgeeks Can Plane-Spot Up Close

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Tuesday, January 28, 2020

15 Ways to Effectively Communicate Company Goals With Your Employees

As a leader, it’s important to understand the goals and vision of your company. It’s arguably even more important to convey that information to your employees, who play a huge role in turning those goals and vision into reality.

Strong lines of communication ensure everyone is on the same page, leading to greater growth for your business. To help you do this, we asked Young Entrepreneur Council members the following question:

Q. What is your preferred method for communicating company goals and vision with your employees?

1. In-office lunch meetings

We have a small team, so I like to communicate company values and goals in the office in a conference room or during an in-office lunch hour. For those who work remotely, we conference them into all meetings in real time. —Kristin Kimberly MarquetMarquet Media, LLC

 

2. Weekly team meetings

Weekly meetings are one of the most effective ways to communicate company goals and touch base with your employees on their projects. We hold weekly meetings for each of our teams where we discuss updates, open the floor up for questions, and communicate our weekly, monthly and quarterly goals. —Chris ChristoffMonsterInsights

 

3. Weekly newsletter plus a team meeting

My preferred method for communicating company goals and vision with my employees is sending a weekly newsletter with remarks and holding one 30-minute meeting a week. I also believe it’s highly important for leaders to show great attitude and enthusiasm as they communicate company vision and goals as this will create a positive vibe among employees. —Alfredo AtanacioUassist.ME

4. Slack announcements

We use Slack as our main communication portal. We have several channels for different teams and purposes. We share important updates and communicate our goals and visions on the general Slack channel that everyone is subscribed to. These announcements are also backed by changes to the website and mentioned in weekly meetings. —Syed BalkhiWPBeginner

 

5. Sharing customer and team stories

I often share stories of customer success or examples of how our team went above and beyond for our customers. These real-life stories demonstrate our company motto, “People First,” in action. Sharing these stories with our team reminds them of our company goals and vision and how we can put those goals and visions into action every day. —Thomas GriffinOptinMonster

 

6. Company culture

I believe people learn better from experience and immersion. Just like it’s possible to learn a foreign language by spending some time in the country, it’s possible to pass the values on through company culture. We start thinking about it at the recruitment stage and only hire people who already have a lot in common with the team, get the general vibe, and share similar work ethics. —Solomon ThimothyOneIMS

 

7. Internal company hub

Our company uses an online hub where we keep all of our employee information, processes, mission statements, etc. New employees use the hub as their main resource to get in tune with their work schedules, tasks, projects, and more. On top of that, we also post our values and mission statement on the hub so employees have direct access to it 24/7. This seems to be an effective method. —Stephanie WellsFormidable Forms

8. Team retreats

Team retreats are my favorite place to have everyone together and give an overview of where we started, where we’ve gotten, and where we’re going. I like to start the event with this, as it tends to bring people together and get them excited to spend time with each other, and of course afterwards, to get back to work and work towards these goals. —Karl KangurAbove House

 

Other Articles From AllBusiness.com:

9. Workshops

Regular workshops that revolve around the core values and long-term vision have a positive, ongoing impact on the organization. Real-time, live (or Zoom) engagement is more personal than a policy pinned on your site. Day-to-day problems can shift the perspective in the wrong direction, which is why recurring workshops around the business values can void any hesitations across the organization. —Mario PeshevDevriX

10. Short videos

I like to use videos to explain goals and vision because it’s the preferred method for our employees, so they pay attention more. That means they take in what’s being shared rather than get distracted and miss what they need to know. —Serenity GibbonsNAACP

 

 

11. Town hall meetings

I like the town hall format for sharing this type of information because everyone knows they have the floor to ask questions and get clarity around anything they don’t understand. I also get real-time feedback on what I’m saying so I can see where everyone’s mind is at. —Peter DaisymeHostt

 

 

12. A mission statement document

I have a mission statement document that I share with all employees. This document outlines my company’s origin story, notable accomplishments, and provides a road map for the future. I frequently update this document as well, so I encourage employees to periodically revisit it, even if they’ve read it before. —Bryce WelkerAccounting Institute of Success

 

13. Email series

We like to share a stream of emails that cover different aspects of goals and vision. That way, it’s digestible and helps everyone reflect on each aspect separately. Email also allows them to return and reread at their convenience. —Angela RuthCalendar

 

 

14. Quarterly presentations, monthly updates, and weekly meetings

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How to Build a Construction Business From the Ground Up

By Holly Welles

The future of the construction industry is bright. Construction and extraction occupations are expected to grow about 10% from 2018 to 2028, and there’s no shortage of job postings seeking talented building, electric, or maintenance professionals. If you’re looking to build and expand your business, there’s no better time than the present.

Of course, choosing to invest in building a construction company will lead to more responsibility and initial costs, but the payoff is promising. Here’s how to get started.

Build a great construction team

To build a great business, you must build a great team. Hire people with different skill sets that will take your business in the direction you want to see it go. Be selective about whom you hire and invest in those who have the talent and track record to be powerful assets to your company.

The construction labor shortage has made recruitment competitive; finding experienced construction laborers and supervisors has been a challenge since the economic crash of 2008. This means you’ll need to focus on finding employees with a good attitudes and who can learn quickly on-the-job. Your business can benefit greatly from building leaders through robust training and on-the-job mentoring.

For recruiting, try building connections with local community colleges and technical schools. There may be students who are seeking opportunities that value practical skills. As your business grows, you can even sponsor programs that offer apprenticeships or internships for young students looking to enter the industry.

To build a construction business, mind your budget

Even if your construction company is making a profit now, there are expenses associated with growth. You must be willing to mindfully invest in order to increase earnings. Think about the cost compared to the potential profit of a project before taking it on.

The best way to plan is to create a budget based on your estimation of costs. Keep utilities, taxes, liability insurance, and professional bonds in mind when making this budget. From this base, you can calculate your ability to afford new laborers and equipment that can help you grow. Planning will ensure your company makes it through the growth process and comes out on the other side, more efficient and stronger.

Remember that unexpected costs are a given in the construction industry. You don’t want to be caught unprepared, so contingency planning is crucial. Set aside about 20% of your budget to pay for unforeseen costs like material upgrades, accidents, malfunctions, and mid-project changes. This will prevent costly delays in production and protect you from running your business into the ground.

Upgrade technology and equipment

Innovative heavy machinery and advancements in technology are changing the way work gets done in the construction industry. New construction business owners must commit to staying up-to-date on the latest software and equipment.

Technology allows your business stay ahead of the curve and the competition. For example, newer and more efficient tools will reduce project time and allow you to take on more clients, reducing labor costs and increasing profit. Keep an eye out for project management software, fleet management tools, and worker safety technologies that help businesses run more smoothly and with less effort.

Other Articles From AllBusiness.com:

Since technology trends change almost overnight, tracking developments can be difficult for busy new construction leaders. One way to stay on top of industry trends is to begin regularly reading construction publications. Try to research new technologies that can help your employees work more efficiently.

Networking and attending industry conferences and events is also an excellent way to stay current. These trade events usually offer classes or demos that will allow you to speak with others in the industry. In addition, there are online communities, such as LinkedIn, where you can connect with industry professionals and discover new opportunities for growth.

Develop a marketing strategy

Most companies in the construction industry rely on word-of-mouth marketing to grow. While this organic form of advertising has its benefits, you should also consider investing in other types of marketing to get new customers more quickly. Depending on your budget, this can include everything from promotional discounts or referral incentives to television commercials.

Moreover, your marketing campaign should aim to both bring in new customers and retain existing ones. Reach out to former clients by providing referral incentives or offering free estimates or discounts on their next renovation. As always, excellent customer service and quality, reliable work will do wonders in creating a loyal client base.

Focus on winning new clients by creating a strong online presence. Ensure your website is geared toward converting potential customers; include testimonials, quality content, and examples of your work to win their trust and increase sales.

Outline a detailed marketing strategy that can be implemented over the next six to 12 months. Include digital platforms you plan to use to spread your message, and always evaluate your finances before making a final decision.

How to build a construction business: final thoughts

Construction professionals know better than anyone that a strong product requires an even stronger foundation. Before you build a construction business, make sure you and your team are ready to grow.

Then, consider your best venue for expanding your company. Be sure you are able to get skilled workers and updated equipment. Develop marketing strategies for gaining new customers while also maintaining your loyal base.

Most important, make sure you have the necessary funds to move forward. Growth can kill your business if you incur too many costs right out of the gate. Smart planning and careful budgeting can help you navigate the beginning of your construction career and launch a business that will have long-term success.

RELATED: When Financing Equipment, Beware of the Dreaded Blanket Lien

About the Author

Post by: Holly Welles

Holly Welles is a construction writer and the editor of The Estate Update. Her writing is published on Construction Executive, Build Magazine, and other prominent industry publications.

Website: www.theestateupdate.com
Connect with me on Facebook, Twitter, and LinkedIn.

The post How to Build a Construction Business From the Ground Up appeared first on AllBusiness.com

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