By Lilach Bullock
Digital marketing is an ever-changing, ever-evolving medium; just looking back to when I first started with digital marketing, a little over 10 years ago, it’s a completely different medium. There is always new technology popping up, and consumers’ behaviour and expectations are changing almost by the year.
So how do you stay on top of all these changes? How do you keep up with the latest tech, social networks, tools, and so on? Blogs are always a great way to keep up—but, there’s only so much time in a day. Podcasts, on the other hand, can be listened to when you’re on your commute, when you’re in your car going to a meeting, and can always be in your earphones when you need them.
In this blog post, I want to share my five favourite digital marketing podcasts for marketers and business owners.
Social media marketing
1. Social Media Lab, by Agorapulse
The Social Media Lab is a very interesting, relatively new project, created by the guys and gals behind popular social media management tool Agorapulse. Its aim is to help businesses (and marketers) get as much ROI as possible from their social media marketing by investigating known media practices in order to find out which actually work—and which don’t (think mythbusters, only for social media marketing).
Every month, about $15,000 gets invested in these experiments, and then the results are shared and discussed on the podcast. For example, in the past, they’ve looked into whether cross-posting from Instagram to Facebook can get you more engagement, whether you can really get 100 new genuine Instagram followers in 24 hours, and whether posting with third party apps has any negative effect on your Facebook reach.
Where to listen/subscribe to the Social Media Lab: Listen to it on iTunes, Stitcher, and on their website.
2. Social Pros podcast, by Jay Baer and Adam Brown
The Social Pros podcast is hosted by some of the biggest names in digital marketing: Jay Baer of Convince & Convert and Adam Brown of Salesforce. With these two at the helm, you just know this podcast is going to be good—and thankfully, it really is.
The podcast runs on a weekly basis, for over two years now; the main thing that makes it stand out (except for the awesome hosts) is that a top social media marketer is always invited. In the past, there have been people on the show who have worked for some of the biggest companies in the world, such as Ford, Dell, Krispy Kreme, and IBM—just to name a few. Basically, you get to hear and learn how to boost your social media presence from the best marketers in the world, as well as keep up to date with social media and digital marketing trends and developments.
Where to listen/subscribe to the Social Pros podcast: Get it on their website, or subscribe on iTunes or Stitcher.
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Content marketing
3. PNR: This Old Marketing Podcast|Content Marketing, with Joe Pulizzi and Robert Rose
Joe Pulizzi and Robert Rose really need no introduction; the two have been at the forefront of content marketing
for years. Luckily for us, they’re also sharing their knowledge with the public in their weekly This Old Marketing Podcast, which has been on for almost four years now.
Their rants are discussions are extremely entertaining (and enlightening), but they also go through all the latest content marketing trends and discuss them in detail, week by week. Plus, there is a big focus on helping businesses get the most out of their content marketing—so, it’s perfect for both business owners handling their own content marketing, as well as for marketers.
Where to listen/subscribe to This Old Marketing Podcast: Check it out on their website, as well as on iTunes, Stitcher, and Podbean.
Digital marketing
4. Digital Marketing Podcast, with Ciaran Rogers and Daniel Rowles
The Digital Marketing Podcast, hosted by digital marketing expert Ciaran Rogers, and author and speaker Daniel Rowles, is one of the best in the biz. The two host the podcast on a weekly basis since 2012 (although there have been occasional breaks in the past) and discuss all the latest digital marketing trends, strategies, and tools, with tips and advice for marketers and business owners alike. Plus, they also have some incredibly insightful interviews with top experts in the field of digital marketing, PR, social media marketing, and more.
Where to listen/subscribe to the Digital Marketing Podcast: Listen to it directly on their website, or on iTunes and Stitcher.
5. The Smart Passive Income Online Business and Blogging Podcast, with Pat Flynn
Pat Flynn and The Smart Passive Income blog has become some of the top sources of tips and advice in the digital marketing world. The podcast is no different; running since 2011, it’s one of the most successful in its category, providing weekly advice and tips on online business and blogging strategies.
The big focus, though, is on helping others achieve what Pat has managed: to build up enough passive income streams to live comfortably, with minimum hours’ worth of work each week. He goes through all the digital marketing you need to know: from automation to SEO, and from affiliate marketing to social media, everything is covered in this insightful podcast.
Where to listen/subscribe to The Smart Passive Income Online Business and Blogging Podcast: Subscribe on the website, or get it on iTunes, Stitcher, and tunein.
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